What is groov? groov is a revolutionary new way to build, deploy, and view operator interfaces for virtually any device—PCs, tablets, smartphones, even HDTVs. Change the way you think about HMIs. Forever. Why groov? Developing HMI screens for mobile devices was hard, expensive, time consuming—and the results weren’t much to brag about. Until now. Mobile made simple: now you can. No plug-ins! Most mobile development tools for industrial automation rely on proprietary browser plugins like Flash, Java, and Silverlight. Not groov. Browser based, in the right way.